{"id":1109,"date":"2024-03-23T10:45:58","date_gmt":"2024-03-23T11:45:58","guid":{"rendered":"https:\/\/unexo.ir\/?p=1109"},"modified":"2024-03-23T10:45:58","modified_gmt":"2024-03-23T11:45:58","slug":"%d8%a7%d8%aa%d9%88%d9%85%d8%a7%d8%b3%db%8c%d9%88%d9%86-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-rfm","status":"publish","type":"post","link":"https:\/\/captain-ai.ir\/fa\/dataschool\/blog\/%d8%a7%d8%aa%d9%88%d9%85%d8%a7%d8%b3%db%8c%d9%88%d9%86-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-rfm\/","title":{"rendered":"\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1109\" class=\"elementor elementor-1109\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-233a5c42 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"233a5c42\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63568bb1\" data-id=\"63568bb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e52f38 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"29e52f38\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0645\u0648\u062e\u062a\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__29e52f38\" aria-expanded=\"true\" aria-label=\"\u0628\u0627\u0632\u06a9\u0631\u062f\u0646 \u062c\u062f\u0648\u0644 \u0645\u062d\u062a\u0648\u0627\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__29e52f38\" aria-expanded=\"true\" aria-label=\"\u0628\u0633\u062a\u0646 \u062c\u062f\u0648\u0644 \u0645\u062d\u062a\u0648\u0627\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__29e52f38\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d99035d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d99035d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19fa46f7\" data-id=\"19fa46f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b759c6b elementor-widget elementor-widget-text-editor\" data-id=\"4b759c6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"1:1-1:240\">\u0627<b><a href=\"https:\/\/unexo.ir\/%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/\">\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/b> \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u062a\u0631\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0648\u0646\u06a9\u0633\u0648 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u067e\u0648\u0634\u0634 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0648 \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2C \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p><p data-sourcepos=\"3:1-3:305\">\u0628\u0631\u062e\u0644\u0627\u0641 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0639\u0645\u062f\u062a\u0627\u064b \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2B \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0628\u0648\u062f\u0646\u062f \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u062e\u0637\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc B2B \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc \u062f\u0647\u0646\u062f\u060c \u0648\u06cc\u0698\u06af\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM \u0628\u0647 \u0631\u0648\u0634\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0627\u0645\u06a9\u0627\u0646 \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u063a\u06cc\u0631\u062e\u0637\u06cc (\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc) \u0631\u0627 \u062f\u0631 \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2C \u0648 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:122\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM \u0628\u0627 \u0647\u062f\u0641 \u062a\u062d\u0642\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u060c \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u060c \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"7:1-7:211\">\u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc 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data-sourcepos=\"9:1-9:85\">\u0633\u067e\u0633 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0627\u06cc \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u0646\u062f:<\/p><ul data-sourcepos=\"11:1-12:147\"><li data-sourcepos=\"11:1-11:98\">\u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9\u0628\u0627\u0631 \u0645\u0635\u0631\u0641\u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644\u060c \u067e\u06cc\u0627\u0645 \u06a9\u0648\u062a\u0627\u0647 \u06cc\u0627 \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc 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\u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u0645\u06a9 \u062f\u0627\u0631\u06cc\u062f\u060c \u0622\u0698\u0627\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u06cc\u0648\u0646\u06a9\u0633\u0648 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0634\u0645\u0627 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u062a\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0631\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 <b><a href=\"https:\/\/unexo.ir\/%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/\">\u062e\u062f\u0645\u0627\u062a \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646<\/a><\/b> \u0648 \u06cc\u0627 <a href=\"https:\/\/unexo.ir\/%d9%85%d8%b4%d8%a7%d9%88%d8%b1%d9%87-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/\">\u0645\u0634\u0627\u0648\u0631\u0647 \u062a\u062e\u0635\u0635\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646<\/a> \u062a\u06cc\u0645 \u062a\u062e\u0635\u0635\u06cc <a href=\"https:\/\/unexo.ir\/\"><b>\u0622\u0698\u0627\u0646\u0633 \u06cc\u0648\u0646\u06a9\u0633\u0648<\/b><\/a>\u00a0\u062f\u0631 \u062c\u0647\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u06cc\u062f.<\/div><div>\u00a0<\/div><h2 data-sourcepos=\"1:1-1:45\">\u0645\u062f\u0644 RFM\u060c \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc<\/h2><h3 data-sourcepos=\"3:1-3:26\"><strong>\u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc<\/strong><\/h3><p data-sourcepos=\"5:1-5:255\">RFM (\u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f\u060c \u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f\u060c \u0645\u0628\u0644\u063a \u062e\u0631\u06cc\u062f) \u0645\u062f\u0644\u06cc\u200c\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f\u060c \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062a\u0631\u0627\u06a9\u0646\u0634 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0645\u0627\u0698\u0648\u0644 \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0633\u0627\u0633\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p><ul data-sourcepos=\"7:1-10:0\"><li data-sourcepos=\"7:1-7:145\"><strong>\u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f (Recency):<\/strong>\u00a0\u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0622\u062e\u0631\u06cc\u0646 \u0628\u0627\u0631\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0633\u0641\u0627\u0631\u0634 \u062e\u0631\u06cc\u062f \u062f\u0627\u062f\u0647 \u0627\u0633\u062a \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0648\u062f\u0647 \u0627\u0633\u062a (\u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc: \u0628\u0644\u0646\u062f\u0645\u062f\u062a\u060c \u0645\u06cc\u0627\u0646\u200c\u0645\u062f\u062a\u060c \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a).<\/li><li data-sourcepos=\"8:1-8:118\"><strong>\u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f (Frequency):<\/strong>\u00a0\u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0686\u0647 \u0646\u0638\u0645\u06cc \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f (\u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc: \u0645\u0646\u0638\u0645\u060c \u06af\u0627\u0647\u200c\u0628\u0647\u200c\u06af\u0627\u0647\u060c \u0645\u06a9\u0631\u0631).<\/li><li data-sourcepos=\"9:1-10:0\"><strong>\u0645\u0628\u0644\u063a \u062e\u0631\u06cc\u062f (Monetary):<\/strong>\u00a0(\u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f) \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0637\u06cc \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0686\u0642\u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f (\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc: \u0648\u0644\u062e\u0631\u062c\u060c \u0645\u062a\u0648\u0633\u0637\u200c\u062e\u0631\u062c\u060c \u06a9\u0645\u200c\u062e\u0631\u062c).<\/li><\/ul><p data-sourcepos=\"11:1-11:218\">\u0627\u06cc\u0646 \u0646\u0648\u0639 \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0622\u0645\u062f\u062a\u0631\u06cc \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"11:1-11:218\">\u00a0<\/p><div class=\"response-container-header ng-tns-c493025428-56\"><div class=\"response-container-header-controls ng-tns-c493025428-56\"><h2 class=\"mat-mdc-menu-trigger playback-speed-menu-trigger multi\" role=\"menu\" aria-haspopup=\"menu\" aria-expanded=\"false\"><span style=\"font-size: 30px;\">\u062a\u062d\u0644\u06cc\u0644 RFM &#8211; \u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/h2><\/div><\/div><div class=\"presented-response-container ng-tns-c493025428-56\"><div class=\"response-container-content ng-tns-c493025428-56 tunable-selection-with-avatar\"><div class=\"response-content ng-tns-c493025428-56\"><div class=\"markdown markdown-main-panel\" dir=\"rtl\"><p data-sourcepos=\"3:1-3:159\">\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0641\u0639\u0627\u0644 \u062a\u0631\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 RFM\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0631\u0648\u06cc \u0622\u0646\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p><h3 data-sourcepos=\"5:1-5:27\"><strong>\u06f1. \u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f (Recency)<\/strong><\/h3><p data-sourcepos=\"7:1-7:166\">\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06cc RFM \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0627\u062e\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u062f\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p><ul data-sourcepos=\"9:1-12:0\"><li data-sourcepos=\"9:1-9:11\">\u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a<\/li><li data-sourcepos=\"10:1-10:10\">\u0645\u06cc\u0627\u0646 \u0645\u062f\u062a<\/li><li data-sourcepos=\"11:1-12:0\">\u0628\u0644\u0646\u062f \u0645\u062f\u062a<\/li><\/ul><p data-sourcepos=\"13:1-13:309\">\u0628\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0647\u0627 \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0648\u0646\u06a9\u0633\u0648\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u062e\u06cc\u0631\u0627\u064b \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0634\u062f\u0647 \u0631\u0627 \u0628\u0627 \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0634\u062f\u0647 \u062f\u0631 \u06af\u0630\u0634\u062a\u0647 \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u0645. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062f\u0631\u0622\u0645\u062f \u0648 \u062a\u0639\u062f\u0627\u062f \u062a\u0631\u0627\u06a9\u0646\u0634 \u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u0645 \u0648 \u0632\u0645\u0627\u0646 \u062f\u0642\u06cc\u0642 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0633\u0648\u062f \u0631\u0627 \u062a\u062e\u0645\u06cc\u0646 \u0628\u0632\u0646\u06cc\u0645.<\/p><h3 data-sourcepos=\"15:1-15:31\"><strong>\u06f2. \u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f (Frequency)<\/strong><\/h3><p data-sourcepos=\"17:1-17:132\">\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0646\u0638\u0631 \u0645\u06cc\u0632\u0627\u0646 \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0628\u062f\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0632\u06cc\u0631 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p><ul data-sourcepos=\"19:1-22:0\"><li data-sourcepos=\"19:1-19:12\">\u06af\u0627\u0647 \u0628\u0647 \u06af\u0627\u0647<\/li><li data-sourcepos=\"20:1-20:6\">\u0645\u0646\u0638\u0645<\/li><li data-sourcepos=\"21:1-22:0\">\u0645\u06a9\u0631\u0631<\/li><\/ul><p data-sourcepos=\"23:1-23:252\">\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u062a\u0639\u062f\u0627\u062f \u062a\u0631\u0627\u06a9\u0646\u0634 \u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0645\u0627\u0633 \u062e\u0627\u0635 \u0648 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0628\u062e\u0634 \u0647\u0627 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0634\u062e\u0635\u06cc\u062a \u0647\u0627\u060c \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0633 \u0631\u0627 \u0628\u0633\u062a\u0647 \u0628\u0647 \u062f\u0641\u0639\u0627\u062a \u062a\u0631\u0627\u06a9\u0646\u0634 \u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0628\u0647 \u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.<\/p><h3 data-sourcepos=\"25:1-25:27\"><strong>\u06f3. \u0645\u0628\u0644\u063a \u062e\u0631\u06cc\u062f (Monetary)<\/strong><\/h3><p data-sourcepos=\"27:1-27:140\">\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06cc \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0646\u0638\u0631 \u0645\u06cc\u0632\u0627\u0646 \u067e\u0648\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0627 \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u062e\u0631\u062c \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0628\u062f\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646:<\/p><ul data-sourcepos=\"29:1-32:0\"><li data-sourcepos=\"29:1-29:8\">\u06a9\u0645\u200c\u062e\u0631\u062c<\/li><li data-sourcepos=\"30:1-30:11\">\u0645\u062a\u0648\u0633\u0637\u200c\u062e\u0631\u062c<\/li><li data-sourcepos=\"31:1-32:0\">\u0648\u0644\u062e\u0631\u062c<\/li><\/ul><p data-sourcepos=\"33:1-33:17\">\u0637\u0628\u0642\u0647 \u0628\u0646\u062f\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"35:1-35:273\">\u0627\u06cc\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u062a\u0627 \u0634\u062e\u0635\u06cc\u062a \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062e\u0627\u0635 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u0645\u060c \u0641\u0631\u06a9\u0627\u0646\u0633 \u0648 \u062a\u0639\u062f\u0627\u062f \u062a\u0631\u0627\u06a9\u0646\u0634 \u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0628\u062e\u0634 \u0647\u0627\u06cc \u062e\u0627\u0635\u06cc \u0627\u0632 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u0645\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0645\u062a\u0642\u0627\u0628\u0644 \u0648 \u0641\u0631\u0648\u0634 \u062c\u0627\u0646\u0628\u06cc\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0628\u0647\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"37:1-37:181\">\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06cc RFM \u0628\u0647 \u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u062f\u0648 \u0645\u062a\u063a\u06cc\u0631 \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0645\u0642\u0627\u06cc\u0633\u0647 \u0627\u06cc\u0646 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647:<\/p><ul data-sourcepos=\"39:1-41:24\"><li data-sourcepos=\"39:1-39:27\">\u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f \u0648 \u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f<\/li><li data-sourcepos=\"40:1-40:26\">\u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u062e\u0631\u06cc\u062f \u0648 \u0627\u0631\u0632\u0634 \u067e\u0648\u0644\u06cc<\/li><li data-sourcepos=\"41:1-41:24\">\u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f \u0648 \u0627\u0631\u0632\u0634 \u067e\u0648\u0644\u06cc<\/li><\/ul><div>\u00a0<\/div><\/div><\/div><\/div><\/div><h2 data-sourcepos=\"1:1-1:108\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM &#8211; \u0631\u0648\u06cc\u06a9\u0631\u062f \u062c\u062f\u06cc\u062f \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2C<\/h2><p data-sourcepos=\"3:1-3:226\">\u0648\u06cc\u0698\u06af\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 RFM \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647 \u0634\u0645\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0639\u0627\u0644\u06cc\u062a \u062a\u0631\u0627\u06a9\u0646\u0634 \u0622\u0646\u0647\u0627 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u062a\u0642\u0648\u06cc\u062a \u0634\u0648\u062f \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f.<\/p><ul><li data-sourcepos=\"5:1-5:71\"><strong>\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0648 \u06cc\u06a9\u0628\u0627\u0631 \u0627\u062c\u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u0647 \u06cc\u0627 \u06af\u0631\u0648\u0647\u06cc \u0627\u0632 \u0628\u062e\u0634 \u0647\u0627<\/strong><\/li><li data-sourcepos=\"5:1-5:71\"><strong>\u0648\u0631\u06a9\u200c\u0641\u0644\u0648\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u062e\u0648\u062f\u06a9\u0627\u0631 \u06a9\u0647 \u0628\u0633\u062a\u0647 \u0628\u0647 \u062c\u0627\u0628\u062c\u0627\u06cc\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/strong><\/li><\/ul><p data-sourcepos=\"9:1-9:96\">\u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0644\u0627\u062f\u0631\u0646\u06af \u0631\u0627 \u062f\u0631 \u062a\u0645\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647:<\/p><ul data-sourcepos=\"11:1-17:0\"><li data-sourcepos=\"11:1-11:40\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0648 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u067e\u0648\u06cc\u0627<\/li><li data-sourcepos=\"12:1-12:37\">\u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0633\u0627\u06cc\u062a \u067e\u0648\u06cc\u0627 \u0648 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647<\/li><li data-sourcepos=\"13:1-13:77\">\u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (\u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0633\u0641\u0627\u0631\u0634\u06cc \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631)<\/li><li data-sourcepos=\"14:1-14:19\">\u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/li><li data-sourcepos=\"15:1-15:54\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc (\u067e\u06cc\u0627\u0645 \u0647\u0627\u06cc SMS\u060c \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc)<\/li><li data-sourcepos=\"16:1-17:0\">\u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0644\u0641\u0646\u06cc \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0647\u0627\u06cc \u062e\u0627\u0635 \u0645\u0634\u062a\u0631\u06cc<\/li><\/ul><p data-sourcepos=\"18:1-18:286\">\u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0628\u0647 \u0647\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0637\u0644\u0648\u0628 \u0648 \u0645\u0646\u0641\u06cc \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0648 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0648\u0627\u0642\u0639\u06cc \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f. \u062f\u0631 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data-sourcepos=\"32:1-32:86\">\u0627\u06cc\u062c\u0627\u062f \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0633\u0641\u0627\u0631\u0634\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u062f\u0641\u0645\u0646\u062f \u062d\u062a\u06cc \u062f\u0642\u06cc\u0642 \u062a\u0631 \u062f\u0631 \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0633\u0637\u062d \u062a\u0639\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc<\/li><\/ul><p>\u0645\u0646\u0627\u0628\u0639:<\/p><p><a href=\"https:\/\/www.salesmanago.com\/marketing-automation\/rfm_marketing_automation.htm\">https:\/\/www.salesmanago.com\/marketing-automation\/rfm_marketing_automation.html<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"\n\t\t\t\t\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f 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\u0647...","protected":false},"author":1,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-83"],"acf":[],"_links":{"self":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/comments?post=1109"}],"version-history":[{"count":0,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts\/1109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/media?parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/categories?post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/tags?post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}