{"id":887,"date":"2024-03-07T20:11:50","date_gmt":"2024-03-07T21:11:50","guid":{"rendered":"https:\/\/unexo.ir\/?p=887"},"modified":"2024-03-07T20:11:50","modified_gmt":"2024-03-07T21:11:50","slug":"%da%a9%d9%85%d9%be%db%8c%d9%86-%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86","status":"publish","type":"post","link":"https:\/\/captain-ai.ir\/fa\/dataschool\/blog\/%da%a9%d9%85%d9%be%db%8c%d9%86-%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/","title":{"rendered":"11 \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0645\u0648\u062b\u0631\u062a\u0631\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"887\" class=\"elementor elementor-887\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e1b8a7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"41e1b8a7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120d8b72\" data-id=\"120d8b72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58759b34 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"58759b34\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0645\u0648\u062e\u062a\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__58759b34\" aria-expanded=\"true\" aria-label=\"\u0628\u0627\u0632\u06a9\u0631\u062f\u0646 \u062c\u062f\u0648\u0644 \u0645\u062d\u062a\u0648\u0627\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__58759b34\" aria-expanded=\"true\" aria-label=\"\u0628\u0633\u062a\u0646 \u062c\u062f\u0648\u0644 \u0645\u062d\u062a\u0648\u0627\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__58759b34\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea6afed elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ea6afed\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-154e20c4\" data-id=\"154e20c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54d4c58f elementor-widget elementor-widget-text-editor\" data-id=\"54d4c58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"1:1-1:181\"><a href=\"https:\/\/unexo.ir\/%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/\">\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646<\/a> \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0648\u062b\u0631\u062a\u0631\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u06a9\u0647 \u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0622\u0646 \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u062f \u0622\u0645\u0648\u0632\u0634 \u062f\u0627\u062f\u0647 \u0627\u06cc\u0645.<\/p><p data-sourcepos=\"3:1-3:282\">\u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0642\u0628\u0644 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0622\u0634\u0646\u0627 \u0647\u0633\u062a\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062e\u0648\u0627\u0646\u06cc\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0635\u0644\u06cc \u0622\u0646 \u0631\u0627 \u0645\u06cc \u0634\u0646\u0627\u0633\u06cc\u062f. \u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062a\u0642\u0648\u06cc\u062a \u0631\u0648\u0627\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"3:1-3:282\">\u0627\u06af\u0631 \u0628\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0622\u0634\u0646\u0627 \u0646\u06cc\u0633\u062a\u06cc\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0642\u0627\u0644\u0647\u200c\u06cc &#8220;<a href=\"https:\/\/unexo.ir\/blog\/marketing-automation-tool\/\">\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u06cc\u0627 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc: \u0646\u06a9\u0627\u062a\u060c \u0645\u062b\u0627\u0644\u200c\u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f<\/a>&#8221; \u0631\u0627 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u062f.<\/p><p data-sourcepos=\"3:1-3:282\">\u0622\u0698\u0627\u0646\u0633\u0650 \u06cc\u0648\u0646\u06a9\u0633\u0648 \u0628\u0627 \u062f\u0627\u0634\u062a\u0646 \u0633\u0627\u0644\u200c\u0647\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062a\u0645\u0627\u0645\u06cc \u0627\u06cc\u0646 \u062c\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0631\u06cc \u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u0646\u0627\u0633\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0645\u0645\u06a9\u0646 \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 <a href=\"https:\/\/unexo.ir\/%d9%85%d8%b4%d8%a7%d9%88%d8%b1%d9%87-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%aa%d9%88%d9%85%db%8c%d8%b4%d9%86\/\"><b>\u062e\u062f\u0645\u0627\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/b><\/a> \u062a\u06cc\u0645 \u0645\u062a\u062e\u0635\u0635\u06cc\u0646 \u0645\u0627 \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u06cc\u062f. \u067e\u0633 <a href=\"https:\/\/unexo.ir\/about-us\/#contactus\">\u0628\u0627 \u0645\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0634\u06cc\u062f<\/a>.<\/p><p data-sourcepos=\"3:1-3:282\">\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062a\u0648\u0645\u06cc\u0634\u0646 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p><h2 data-sourcepos=\"1:1-1:40\">\u0686\u0631\u0627 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/h2><p data-sourcepos=\"3:1-3:180\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0644\u0650 \u0686\u0631\u062e\u0647\u200c\u06cc \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u062f &#8211; \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e \u0647\u0627 \u062a\u0627 \u0646\u06af\u0647\u062f\u0627\u0634\u062a \u0645\u0634\u062a\u0631\u06cc. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u062f\u0644\u06cc\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f:<\/p><h4 data-sourcepos=\"5:1-5:31\"><strong>1. \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u062f\u0631 \u0632\u0645\u0627\u0646 \u0648 \u062a\u0644\u0627\u0634<\/strong><\/h4><p data-sourcepos=\"7:1-7:166\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u0648\u0638\u0627\u06cc\u0641 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0631\u0627 \u0633\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u062f\u06a9\u0627\u0631\u060c \u0628\u0647 \u0631\u0648\u0632 \u0631\u0633\u0627\u0646\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0644\u06cc\u0633\u062a \u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u06cc \u0634\u0648\u062f.<\/p><p data-sourcepos=\"9:1-9:217\">\u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0627 \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0628\u0633\u0627\u0632\u06cc\u062f. \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0628\u0639\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u062f\u0648\u0646 \u0647\u06cc\u0686 \u062a\u0644\u0627\u0634\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u062e\u0648\u062f \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0622\u0632\u0627\u062f \u0628\u0627\u0634\u062f.<\/p><h4 data-sourcepos=\"11:1-11:33\"><strong>2. \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI)<\/strong><\/h4><p data-sourcepos=\"13:1-13:269\">\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u06af\u0633\u062a\u0631\u0634 \u062f\u0647\u06cc\u062f. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0633\u0646\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<\/p><h4 data-sourcepos=\"15:1-15:27\"><strong>3. \u0628\u0647\u0628\u0648\u062f \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/h4><p data-sourcepos=\"17:1-17:272\">\u0628\u0627 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0627\u0633\u062a. \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06af\u0633\u062a\u0631\u062f\u0647 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u0628\u0627\u0632 \u0634\u062f\u0646 \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f\u060c \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u062f.<\/p><h2 data-sourcepos=\"1:1-1:31\">\u06f1\u06f1 \u0645\u062b\u0627\u0644 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/h2><p data-sourcepos=\"3:1-3:127\">\u0622\u0645\u0627\u062f\u0647 \u0627\u06cc\u062f \u062a\u0627 \u0628\u0627 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0644\u062e\u0648\u0627\u0647 \u0628\u0631\u0633\u06cc\u062f\u061f \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u06f1\u06f1 \u0646\u0645\u0648\u0646\u0647\u200c\u06cc \u0628\u0631\u062a\u0631 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0622\u0648\u0631\u062f\u0647 \u0627\u06cc\u0645.<\/p><h3 data-sourcepos=\"5:1-5:20\">\u06f1. \u067e\u06cc\u0627\u0645 \u062e\u0648\u0634 \u0622\u0645\u062f\u06af\u0648\u06cc\u06cc<\/h3><p data-sourcepos=\"7:1-7:419\">\u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u0634 \u0622\u0645\u062f\u06af\u0648\u06cc\u06cc \u0645\u0648\u062b\u0631\u060c \u0631\u0627\u0647\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u062f\u06cc\u062f \u0627\u0633\u062a. \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u062e\u0648\u0634\u200c\u0622\u0645\u062f\u06af\u0648\u06cc\u06cc \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u0646\u062f \u062a\u0627 \u067e\u0627\u06cc\u0647 \u0648 \u0627\u0633\u0627\u0633 \u0631\u0648\u0627\u0628\u0637 \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0646\u0627 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"7:1-7:419\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-examples_welcome-email.png\" alt=\"Marketing automation email example - welcome email from Rosy Soil\" \/><\/p><p data-sourcepos=\"7:1-7:419\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062e\u0648\u0634 \u0622\u0645\u062f\u06af\u0648\u06cc\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0633\u0627\u062f\u0647 \u062a\u0631\u06cc\u0646 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc \u0634\u0648\u0646\u062f. \u062f\u0631 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f\u060c \u0645\u062d\u0631\u06a9 (Trigger) \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0634\u062e\u0635\u06cc \u0628\u0631\u0627\u06cc \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u062b\u0628\u062a \u0646\u0627\u0645 \u0645\u06cc \u06a9\u0646\u062f). \u0633\u067e\u0633 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u0634 \u0622\u0645\u062f\u06af\u0648\u06cc\u06cc\u060c \u0632\u0645\u0627\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"9:1-9:117\"><img decoding=\"async\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_welcome-email-workflow-1024x425.png\" alt=\"Marketing automation - how to set up a welcome email automation in Brevo\" \/><\/p><h3 data-sourcepos=\"1:1-1:31\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:31\">\u06f2. \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc<\/h3><p data-sourcepos=\"3:1-3:168\">\u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc (Onboarding) \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0634\u0648\u06cc\u0642 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a. \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u0622\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af \u0631\u0627 \u067e\u0633 \u0627\u0632 \u062b\u0628\u062a \u0646\u0627\u0645 \u06cc\u0627 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:267\">\u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0627\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af \u0628\u0627\u06cc\u062f \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u06a9\u0627\u062a\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647\u200c\u06cc \u0634\u0631\u0648\u0639 \u06a9\u0627\u0631 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627\u06cc \u0633\u0641\u0631\u0634\u0627\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u0631\u0648\u0627\u0646\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:267\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_onboarding-email-series-1.png\" alt=\"Marketing automation example - onboarding email from Tinder\" \/><\/p><h3 data-sourcepos=\"1:1-1:23\">\u06f3. \u062a\u0628\u0631\u06cc\u06a9 \u062a\u0648\u0644\u062f \u06cc\u0627 \u0633\u0627\u0644\u06af\u0631\u062f<\/h3><p data-sourcepos=\"3:1-3:239\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062a\u0648\u0644\u062f \u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc \u0645\u0648\u062b\u0631\u06cc \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062a\u0648\u0644\u062f \u0631\u0627 \u062e\u0648\u062f\u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f. \u0634\u0645\u0627 \u062d\u062a\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u062f \u06cc\u0627 \u0633\u0627\u0644\u06af\u0631\u062f \u0639\u0636\u0648\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062a\u062e\u0641\u06cc\u0641\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u0647\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:174\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062a\u0648\u0644\u062f \u0646\u0648\u0639\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u0647\u0627 \u0631\u0627\u0647\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0648 \u062d\u0641\u0638 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0631 \u0630\u0647\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:174\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_birthday-email.png\" alt=\"Marketing automation example - birthday email from Nike\" \/><\/p><p data-sourcepos=\"5:1-5:174\">\u0628\u0627 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u060c \u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062a\u0648\u0644\u062f \u0633\u0627\u062f\u0647 \u0627\u0633\u062a. \u062a\u0646\u0647\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u060c \u062a\u0627\u0631\u06cc\u062e \u062a\u0648\u0644\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0648\u06cc\u0698\u06af\u06cc \u0645\u062e\u0627\u0637\u0628 \u0627\u0633\u062a. \u0628\u0647 \u0637\u0648\u0631 \u0645\u0639\u0645\u0648\u0644\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0647\u0646\u06af\u0627\u0645 \u062b\u0628\u062a \u0646\u0627\u0645 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627\u060c \u062a\u0627\u0631\u06cc\u062e \u062a\u0648\u0644\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:174\"><img decoding=\"async\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_birthday-email-workflow-1024x433.png\" alt=\"Marketing automation example - birthday email automation in Brevo\" \/><\/p><h3 data-sourcepos=\"1:1-1:28\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:28\">\u06f4. \u0647\u0645\u200c\u0641\u0631\u0648\u0634\u06cc \u06cc\u0627 \u0641\u0631\u0648\u0634 \u062c\u0627\u0646\u0628\u06cc<\/h3><p data-sourcepos=\"3:1-3:171\">\u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0647\u0645\u200c\u0641\u0631\u0648\u0634 (cross-selling) \u06cc\u0627 \u0641\u0631\u0648\u0634 \u062c\u0627\u0646\u0628\u06cc (upselling) \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u06cc\u06a9 \u0631\u0627\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0635\u06cc\u0647 \u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:144\">\u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0645\u0634\u0627\u0628\u0647 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0628\u0627 \u0647\u0645 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0645\u06cc \u0634\u0648\u0646\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0627\u0628\u0642\u0647\u200c\u06cc \u062e\u0631\u06cc\u062f \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0631\u0627 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"7:1-7:151\">\u0627\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0645\u0648\u062b\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0647\u0645 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062f\u0631\u0622\u0645\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f \u0648 \u0647\u0645 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f.<\/p><p data-sourcepos=\"7:1-7:151\">\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 <a href=\"https:\/\/unexo.ir\/blog\/recommender-system\/\">\u0633\u06cc\u0633\u062a\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u062f\u0647\u0646\u062f\u0647<\/a> \u0628\u0631\u0627\u06cc \u0627\u0631\u0626\u0647\u200c\u06cc \u0686\u0646\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:174\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2020\/10\/marketing-automation-example_cross-sell.png\" alt=\"Marketing automation example - cross-selling example from Allergy Buyers Club\" \/><\/p><h3 data-sourcepos=\"1:1-1:29\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:29\">\u06f5. \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647<\/h3><p data-sourcepos=\"3:1-3:172\"><a href=\"https:\/\/unexo.ir\/blog\/abandoned-cart\/\">\u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/a> \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0628\u0632\u0631\u06af\u06cc \u0628\u0627\u0634\u062f. \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0633\u0627\u0644 \u0627\u0639\u0644\u0627\u0646 \u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0645\u06cc\u0644 \u06cc\u0627 \u067e\u06cc\u0627\u0645\u06a9 \u0647\u0627\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647\u060c \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><a href=\"https:\/\/unexo.ir\/blog\/best-email-cart-recovery\/\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647<\/a>\u060c \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0648\u062f \u0631\u0647\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f\u060c \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0647\u0627\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0622\u0646\u0647\u0627 \u0628\u0647 \u062a\u06a9\u0645\u06cc\u0644 \u062e\u0631\u06cc\u062f\u0634\u0627\u0646\u060c \u062a\u062e\u0641\u06cc\u0641 \u0646\u06cc\u0632 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2020\/10\/Everlane-abandoned-cart-email-661x1024.png\" alt=\"Marketing automation example of an abandoned cart email by clothing retailer Everlane\" \/><\/p><p data-sourcepos=\"5:1-5:184\">\u0627\u0636\u0627\u0641 \u06a9\u0631\u062f\u0646 \u0622\u06cc\u062a\u0645\u06cc \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u0645\u062d\u0631\u06a9 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 (trigger) \u0627\u06cc\u0646 \u0648\u0631\u06a9\u0641\u0644\u0648 \u0631\u0627 \u0641\u0639\u0627\u0644 \u0645\u06cc \u06a9\u0646\u062f. \u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u067e\u0633 \u0627\u0632 \u0632\u0645\u0627\u0646 \u062e\u0627\u0635\u06cc \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u062a\u06a9\u0645\u06cc\u0644 \u0646\u06a9\u0646\u0646\u062f\u060c \u067e\u06cc\u0627\u0645 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647 \u062f\u0631\u06cc\u0627\u0641\u062a \u062e\u0648\u0627\u0647\u0646\u062f \u06a9\u0631\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_abandoned-cart-automation-1024x811.png\" alt=\"Marketing automation example - how to send abandoned cart emails in Brevo\" \/><\/p><h3 data-sourcepos=\"1:1-1:23\">\u06f6. \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f<\/h3><p data-sourcepos=\"3:1-3:171\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f \u062f\u0631 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u062b\u0631 \u0647\u0633\u062a\u0646\u062f. \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0627\u0631\u0633\u0627\u0644 \u067e\u06cc\u0627\u0645\u06a9 \u06cc\u0627 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0622\u0633\u0627\u0646 \u0627\u0633\u062a. \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0647\u0627 \u0631\u0627 \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:105\">\u0627\u0632 \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0646\u06a9\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06cc\u0627 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u06cc\u0627 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0647 \u0646\u0638\u0631\u06cc \u0628\u06af\u0630\u0627\u0631\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_post-purchase-email-532x1024.png\" alt=\"Marketing automation example - post-purchase email from Vuori\" \/><\/p><h3 data-sourcepos=\"1:1-1:29\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:29\">\u06f7. \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u06cc\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0628\u0627\u0632\u062e\u0648\u0631\u062f<\/h3><p data-sourcepos=\"3:1-3:153\">\u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0645\u06cc \u06a9\u0646\u062f. \u0628\u0647 \u062c\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u062f\u0633\u062a\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u06a9\u0644\u06cc\u062f\u06cc \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:184\">\u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0647\u0631 \u0628\u0627\u0631 \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062e\u0631\u06cc\u062f\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u062f\u060c \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u062e\u062f\u0645\u0627\u062a \u0628\u0631\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_feedback-request-593x1024.png\" alt=\"Marketing automation example - feedback request from Renaissance Hotels\" \/><\/p><h3 data-sourcepos=\"1:1-1:32\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:32\">\u06f8. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648\u06cc\u0698\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631<\/h3><p data-sourcepos=\"3:1-3:205\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648\u06cc\u0698\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 (VIP) \u0631\u0648\u0634\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0631\u0632\u0634 \u062a\u0631\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u067e\u0627\u062f\u0627\u0634 \u0647\u0627\u06cc VIP \u0647\u062f\u0641\u0645\u0646\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:130\">\u0628\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u0647\u0627 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0627\u0645\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0632\u0648\u062f\u0647\u0646\u06af\u0627\u0645 \u0628\u0647 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u062a\u062e\u0641\u06cc\u0641 \u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0628\u0627\u0634\u062f.<\/p><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_vip-offer.png\" alt=\"Marketing automation example - VIP offer from Mojave\" \/><\/p><h3 data-sourcepos=\"1:1-1:23\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:23\">\u06f9. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u200c\u0645\u062c\u062f\u062f<\/h3><p data-sourcepos=\"3:1-3:160\">\u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u200c\u0645\u062c\u062f\u062f (Re-engagement) \u06cc\u0627 \u0641\u0639\u0627\u0644 \u0633\u0627\u0632\u06cc \u0645\u062c\u062f\u062f (reactivation) \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062a\u062c\u062f\u06cc\u062f \u0639\u0644\u0627\u0642\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u062f:<\/p><ul data-sourcepos=\"5:1-7:90\"><li data-sourcepos=\"5:1-5:91\"><strong>\u067e\u0631\u0633\u06cc\u062f\u0646 \u0627\u0632 \u0645\u0634\u062a\u0631\u06a9\u06cc\u0646 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0627 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0645<\/strong>\u00a0\u06a9\u0647 \u0622\u06cc\u0627 \u0647\u0646\u0648\u0632 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u0627\u062e\u0628\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u0646\u062f\u061f<\/li><li data-sourcepos=\"6:1-6:65\"><strong>\u062c\u0630\u0628 \u062f\u0648\u0628\u0627\u0631\u0647 \u0645\u0634\u062a\u0631\u06cc\u200c\u0627\u06cc \u06a9\u0647 \u0645\u062f\u062a\u200c\u0647\u0627 \u062e\u0631\u06cc\u062f \u0646\u06a9\u0631\u062f\u0647 \u0627\u0633\u062a<\/strong>\u00a0\u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u062a\u062e\u0641\u06cc\u0641<\/li><li data-sourcepos=\"7:1-7:90\"><strong>\u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0645\u062f\u062a\u200c\u0647\u0627 \u0648\u0627\u0631\u062f \u0646\u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06cc\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f<\/strong><\/li><\/ul><p data-sourcepos=\"5:1-5:184\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_re-engagement.png\" alt=\"Marketing automation example - re-engagement campaign from Clear\" \/><\/p><p data-sourcepos=\"1:1-1:190\">\u0628\u0631\u0627\u06cc \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u0631 \u0627\u0628\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06a9 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644 \u0686\u06cc\u0633\u062a. \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u062f\u0627\u062f \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u06cc\u0627 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u200c\u0645\u062c\u062f\u062f \u0631\u0627 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc \u06a9\u0646\u062f.<\/p><p data-sourcepos=\"3:1-3:155\"><strong>\u0646\u06a9\u062a\u0647 \u0645\u0647\u0645<\/strong>: \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u200c\u0645\u062c\u062f\u062f \u0628\u0631\u0627\u06cc \u067e\u0627\u06a9\u0633\u0627\u0632\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0644\u06cc\u0633\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0645\u062e\u0627\u0637\u0628\u06cc \u062a\u0639\u0627\u0645\u0644 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u0632 \u0644\u06cc\u0633\u062a \u0627\u06cc\u0645\u06cc\u0644 \u0634\u0645\u0627 \u062d\u0630\u0641 \u0645\u06cc \u0634\u0648\u062f.<\/p><h3 data-sourcepos=\"1:1-1:37\">\u06f1\u06f0. \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u06cc\u0627 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a<\/h3><p data-sourcepos=\"3:1-3:122\">\u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0646 \u0627\u062e\u0628\u0627\u0631 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0627\u0646\u062a\u0634\u0627\u0631\u060c \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06cc\u0627 \u0633\u0627\u06cc\u0631 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"5:1-5:249\">\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u062f\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0627\u0641\u0631\u0627\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u200c\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p><p data-sourcepos=\"3:1-3:155\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automatione-example_product-launch.png\" alt=\"Marketing automation example - product launch from Baseline\" \/><\/p><h3 data-sourcepos=\"1:1-1:24\">\u00a0<\/h3><h3 data-sourcepos=\"1:1-1:24\">\u06f1\u06f1. \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u0631 \u0627\u0632\u0627\u06cc \u0633\u0631\u0646\u062e<\/h3><p data-sourcepos=\"3:1-3:272\">\u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u0631 \u0627\u0632\u0627\u06cc \u0633\u0631\u0646\u062e (Gated content) \u06cc\u06a9 \u062a\u0627\u06a9\u062a\u06cc\u06a9 \u0645\u0648\u062b\u0631 \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e \u0627\u0633\u062a. \u0632\u06cc\u0631\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u062c\u0630\u0628 \u0645\u06cc \u06a9\u0646\u062f. \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u06cc\u06a9 \u0648\u0628\u06cc\u0646\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f. \u0633\u067e\u0633 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0646\u0627\u0645\u060c \u0622\u062f\u0631\u0633 \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0645\u0627\u0633 \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<\/p><p data-sourcepos=\"5:1-5:240\">\u0645\u0634\u062a\u0631\u06a9\u06cc\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u067e\u0627\u067e \u0622\u067e \u0648\u0628 \u0633\u0627\u06cc\u062a \u06cc\u0627 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u062b\u0628\u062a \u0646\u0627\u0645 \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0632 \u0622\u0646\u062c\u0627\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0622\u0646 \u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f. \u0633\u067e\u0633 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0639\u0644\u0627\u06cc\u0642 \u0622\u0646\u0647\u0627\u060c \u0633\u0631\u0646\u062e \u0647\u0627 \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u06cc\u062f.<\/p><p data-sourcepos=\"3:1-3:155\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_gated-content.png\" alt=\"Marketing automation example - gated content\/webinar announcement from Spotify\" \/><\/p><h2 data-sourcepos=\"1:1-1:52\">\u00a0\u0646\u06a9\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/h2><p data-sourcepos=\"3:1-3:221\">\u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u0646\u062f \u062a\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0633\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0631\u0647 \u0645\u0646\u062f\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p><h3 data-sourcepos=\"5:1-5:48\">\u06f1. \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0645\u062f\u0644 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0633\u0631\u0646\u062e (Lead Scoring)<\/h3><p data-sourcepos=\"7:1-7:311\">\u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0633\u0631\u0646\u062e \u0631\u0627 \u0633\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f. \u06cc\u06a9 \u0645\u062f\u0644 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0633\u0631\u0646\u062e\u060c \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0648\u0628 \u0633\u0627\u06cc\u062a\u060c \u0633\u0627\u0628\u0642\u0647 \u062e\u0631\u06cc\u062f) \u0628\u0647 \u0622\u0646\u0647\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u062e\u062a\u0635\u0627\u0635 \u0645\u06cc \u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u062a\u0627 \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0631\u0648\u06cc \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u0634\u0648\u0646\u062f\u060c \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f.<\/p><p data-sourcepos=\"9:1-9:99\">\u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0633\u0631\u0646\u062e \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0644\u06cc\u0633\u062a \u0627\u06cc\u0645\u06cc\u0644 \u0634\u0645\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0647\u0631 \u0645\u062e\u0627\u0637\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f.<\/p><p data-sourcepos=\"3:1-3:155\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing-assets.brevo.com\/en\/wp-content\/uploads\/2024\/02\/marketing-automation-example_lead-scoring-in-Brevo-940x1024.png\" alt=\"Marketing automation example - lead scoring model in Brevo\" \/><\/p><h3 data-sourcepos=\"1:1-1:52\">\u06f2. \u0686\u0646\u062f\u06a9\u0627\u0646\u0627\u0644\u0647 \u0639\u0645\u0644 \u06a9\u0646\u06cc\u062f (Multichannel)<\/h3><p data-sourcepos=\"13:1-13:244\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u06cc\u06a9 \u0646\u0645\u0648\u0646\u0647 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\u0642...","protected":false},"author":1,"featured_media":1581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-83"],"acf":[],"_links":{"self":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":0,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/captain-ai.ir\/fa\/dataschool\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}